By taking a conventional takeaway cup shape out of its usual context, from disposable to reusable, it allows for
an increase in the user’s involvement. A ceramic MUGO is an alternative to disposable coffee cups. It is standard in size in order to be more compatible with coffee machines. It consists of an open top, providing accessibility, and a slight lip that will prevent spilling. The elegant ergonomic mouthpiece endures comfort ability, to maximise usability.

A further very important feature is that it is double
walled which creates a cavity that would help to insulate the heat in order to avoid burning the user hands.

The idea is that the mug generates awareness around the disposable culture. This will then encourage people to reuse and take this mug in their car, for example.