Type: Product Design
Client: Lacuna Digital
Role: UX Designer
This product ecosystem addresses this opportunity by enabling new digital channels to directly engage consumers, cutting through the existing marketing cluttering and giving brands full control over when and how consumers receive relevant content.
The main activities involved the Value Proposition, Information Architecture, Product specifications, User Experience Design, Prototyping and wireframing.
The technology enablers include beacons, GPS and NFC.
Follow us and keep posted on all things Design Thinking