Blue Ribbon Crates

The missing bread crates

Client: Blue Ribbon

Role: Design Thinking Lead 

Year: 2018 



Every year thousands of bread crates disappear as result of the  poor management and extended use value of bread crate. Part of addressing the problem was having a workshop with various stakeholder who interact with the bread crates. The workshop followed an operational design thinking methodology. In this case, behavioral insights research was done before the workshop to inspire ideas and solutions.

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