Overview

Overview

Overview

Details

Details

Details

Year: 2022

Client: Standard Bank

Role:Senior User Experience Designer
Agency: Immersion Group

Industry: Financial Services

Project: MyMobiz account origination

Activities

Activities

Activities

Business Requirements

User Journeys

Wireflows

Technical Architecture

Design Systems

UX Design

Links

Links

Links

MyMoBiz Business Account Application

Context

Context

Context

As demand for remote banking grew, Standard Bank launched its first online account origination platform, enabling small businesses to open accounts seamlessly. The platform integrated API-driven business registration verification, automated eligibility checks, and tailored recommendations for essential services like SnapScan. A secure identity verification process ensured compliance and security, streamlining account creation without the need for in-branch visits.

The Problem

The Problem

The Problem

Small business customers with one director wanted to apply for a MyMoBiz account online. The existing process involved the "Call Me Back" functionality on the Standard Bank MyMoBiz page, which took an average of 5 days to open the account and required the submission of multiple documents. This process was inefficient and cumbersome.

The Solution

The Solution

The Solution

We introduced a digital origination solution that allowed small business customers to apply for a MyMoBiz account instantly, without document submission. This was achieved through API integrations with CIPC and Identifii, streamlining business registration and identity verification.


Designing complex user flows that aligned with the technology was critical to ensuring a seamless eligibility, business, and identity check - enabling customers to apply anytime, anywhere with ease.

Features

Features

Features

Key features of the Standard Bank MyMoBiz project

API Integration:
API Integration:

Designed for seamless API connections to manage different application statuses and ensure smooth transitions across various user flows. For example, connect with CPIC to do business registration checks.

Designed for seamless API connections to manage different application statuses and ensure smooth transitions across various user flows. For example, connect with CPIC to do business registration checks.

Setup Wizard
Identifii Integration
Identifii Integration

Developed an intuitive setup wizard to guide users, minimizing drop-off points and ensuring higher completion rates.

Created flows to incorporate Identifii for secure, automated online identity verification, eliminating the need for manual document submission.

Created flows to incorporate Identifii for secure, automated online identity verification, eliminating the need for manual document submission.

Identifii Integration
Setup Wizard
Setup Wizard

Created flows to incorporate Identifii for secure, automated online identity verification, eliminating the need for manual document submission.

Developed an intuitive setup wizard to guide users, minimizing drop-off points and ensuring higher completion rates.

Developed an intuitive setup wizard to guide users, minimizing drop-off points and ensuring higher completion rates.

Product Upselling
Product Upselling

Integrated product upsells like Snapscan to offer additional services and enhance the customer experience during the application process.

Integrated product upsells like Snapscan to offer additional services and enhance the customer experience during the application process.

Seamless digital account origination requires a careful balance between user experience and complex backend processes. By integrating automated business and identity verification, we eliminated friction, enabling small businesses to open accounts instantly and securely. Ensuring that technical flows aligned with user needs was critical in delivering a smooth, accessible, and efficient onboarding journey.

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Approach

Approach

Approach

Agile Collaboration and Technical Alignment for a Scalable, User-Centric Solution

Overview

Rooted in an agile culture, we emphasised collaboration, adaptability, and continuous improvement, fostering a dynamic environment that enabled rapid iteration, seamless technical alignment, and the delivery of a user-centric MyMoBiz experience.

Tools

Figma, Figjam, Jira, Teams

Figma, Figjam, Jira, Teams

Rituals

Daily standups

Retro's

Design reviews
Technical workshops


Daily standups

Retro's

Design reviews
Technical workshops


Discovery, design and workflow
UX Research & User Insights

Led, planned, and conducted UX research to understand user needs, pain points, and behaviors, ensuring data-driven design decisions.

Led, planned, and conducted UX research to understand user needs, pain points, and behaviors, ensuring data-driven design decisions.

UX Design & Prototyping

Created wireframes, user flows, and high-fidelity prototypes for complex functionalities, enabling iterative testing and validation.

Created wireframes, user flows, and high-fidelity prototypes for complex functionalities, enabling iterative testing and validation.

Business Requirement Workshops

Facilitated workshops with stakeholders to define business needs, align objectives, and translate requirements into actionable design solutions.


Facilitated workshops with stakeholders to define business needs, align objectives, and translate requirements into actionable design solutions.


Workflow & Strategy Execution

Developed and executed project strategies, aligning design workflows with product roadmaps to drive efficiency and delivery.

Developed and executed project strategies, aligning design workflows with product roadmaps to drive efficiency and delivery.

Figma Workflow & Design System Transition

Led the transition from Sketch to Figma, establishing workflows, component libraries, and collaboration practices for streamlined design operations.

Led the transition from Sketch to Figma, establishing workflows, component libraries, and collaboration practices for streamlined design operations.

UI Design & Development Handover

Designed intuitive, scalable UI components in collaboration with the development team, ensuring consistency with Standard Bank’s design system.

Designed intuitive, scalable UI components in collaboration with the development team, ensuring consistency with Standard Bank’s design system.

Artefacts

Artefacts

Artefacts

During this project, there were various artefacts developed, including research findings, usability testing reports, journey maps, wireframes, and design specifications—capturing insights from discovery, problem-solving, and design to guide an optimal user experience

Flows and prototype


Flows and prototype


Flows and prototype


Autolayout prototype


Autolayout prototype


Autolayout prototype


Customer Strategy


Customer Strategy


Customer Strategy


Customer Segements


Customer Segements


Customer Segements


Product development process