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Who blends research, strategy, and design for impactful user experiences

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  • Usability Tests

  • Product Design

  • Journey Mapping

  • User Interviews

BROADER CAPABILITIES THAT CAN SET YOU APART

Creating user-led digital experiences that scale and drive business success

Great design starts with real insights, not assumptions. Every product is market-validated, scalable, and truly user-friendly. This is the focus of a Senior UX Designer —shaping user insights into desirable products while aligning and facilitating business requirements

Research Driven Product Design

Leveraging a strong research background beyond standard UX practices, conducting rigorous, data-driven user research to uncover deep insights that shape intuitive, user-centered digital experiences.

Rapid Prototyping & Validation

Validating concepts before building them, furthermore designing and testing more refined interactive prototypes to improve user flows, reduce friction, and refine designs.

Strategic UX Support

Helping startups, companies, and agencies scale products efficiently through structured UX sprints, product development consulting, and data-driven decision-making.

Conversion-First UX/UI Design

Every interaction is crafted to enhance user engagement and drive key business metrics, ensuring designs are both desirable, align with business goals and deliver measurable results.

Scalable Design Systems

Empowering businesses with UX and design system strategies that scale, optimise production, and drive competitive advantage.

Dedicated Client Focus

Fostering strong partnerships through proactive collaboration, ensuring UX solutions align with business goals, user needs, and technical constraints.

DESIGN SUPPORT SERVICES

Strategic design support for product development

Product development agencies innovate fast, while companies focus on scaling. Ideaflow provides senior design leadership and specialised expertise—whether for project-specific needs or ongoing support—to drive successful product outcomes

For Companies
For Agencies
Expertise for Companies

Delivering on UX and Product Design solutions that cater for startup agility and enterprise scalability.

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Project specific arrangements

Flexible, goal-driven design engagements tailored to your project needs and timelines.

Ongoing sprints

Ongoing design engagements with 1-2 week sprints, recurring monthly to tackle backlog items effectively.

MVP Design and Launch Support

Ideal for startups and companies launching new products, needing research and product design support to scale their teams.

Specialised UX/UI Skills

Ideal for scaling businesses looking to improve their digital products and need specialised skills to do so.

CX and UX Alignment

Ideal for companies transitioning to customer-centric approaches and needing expert facilitation of CX and UX alignment.

Ongoing UX Support

Ideal for businesses needing end-to-end UX/UI support, from discovery and design to maintaining design systems and usability testing insights.

Mobile-First Optimisation

Ideal for companies focusing on mobile experiences and accessible design for low-bandwidth users.

UX Research & Audits

Ideal for companies looking to uncover key insights and apply best practices through UX Audits to improve products.

Design Thinking and Innovation Facilitation

For innovative companies exploring new opportunities or tackling complex problems through workshops and sprints.

UX Coaching and Mentorship

For startups or companies building in-house teams, and who need programmes planned and mentorship for up-skilling junior to mid designers.

IMPACT & ACHEIVEMENTS

Success stories

Expert UX Product Design for Financial Services, Renewable Energy Software, and B2B Platforms, delivering scalable, user-centered solutions

Woolworths Loyalty

2024

Woolworths Financial Rewards, rewards customers for good financial behavior, promoting positive financial habits within their ecosystem

Financial Services

Mobile app

Design Systems

Behavioural Economics

See project

EnergyPro

2023

Simplifying and automating complex renewable energy wheeling transactions

B2B platform

Renewable Energy

Startup

Product Design

Design Systems

See project

SBV Connect

2021

SBV leading the way in customer service for central and commercial banks in South Africa

B2B Platform

Business Process Modelling

Product Design

Design Systems

See project

Nedbank ReImagine

2020

Nedbank building a scalable, user-led banking solution for the future

UX Research

Design Systems

UX Design

MVP

See project

0%

Nedbanks Increase in conversion

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MVP's launched since 2020

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SBV yearly Revenue