Ideaflowstudio

Work with a

Who blends research, strategy, and design for impactful user experiences

Email me

Usability Tests
Product Design
Journey Mapping
User Interviews

Work with a

Who blends research, strategy, and design for impactful user experiences

Email me

Usability Tests
Product Design
Journey Mapping
User Interviews

Usability Tests
Product Design
Journey Mapping
User Interviews

Digital Experiences Aligned with Users, Built for Scalability, and Driven by Business Goals.

Great design starts with real insights, not assumptions. Good designers ensure every product is market-validated, scalable, and truly user-friendly. At Ideaflow, this is our focus —shaping insights while aligning with your business requirements.

Research Driven Product Design

Leveraging a strong research background beyond standard UX practices, conducting rigorous, data-driven user research to uncover deep insights that shape intuitive, user-centered digital experiences.

Rapid Prototyping & Validation

Designing and testing interactive prototypes to refine user flows, reduce friction, and validate ideas before development.

Strategic UX Support

Helping startups, companies, and agencies scale products efficiently through structured UX sprints, seamless design handoffs, and data-driven decision-making.

Conversion-First UX Design

Every interaction is crafted to enhance user engagement and drive key business metrics, ensuring designs don’t just look great but also deliver measurable results.

Dedicated Client Focus

Time management to provide hands-on, high-quality UX support, ensuring every detail is executed with precision and business requirements and limitation are considered.

Growth-Driven Approach

Empowering businesses with UX strategies that boost conversions, improve retention, and contribute to scalable, long-term success.

Strategic Design Support for Product Development

Product development agencies innovate quickly, while some companies may focus on scaling. Ideaflow offers tailored solutions for both—whether it's project-specific or ongoing support—to help achieve your product development goals.

For Companies

For Agencies

Expertise for Companies

Delivering on UX and Product Design solutions that cater for startup agility and enterprise scalability.

Project specific

Working arrangements that are flexible, goal-driven design engagements tailored to specific project needs and timelines.

Ongoing sprints

Working arrangements that are ongoing and focused on 1-2 week sprints reoccurring every month to tackle backlog items.

MVP Design and Launch Support

Ideal for startups and companies launching new products, needing research and product design support to scale their teams.

UX Strategy for Growth

Ideal for scaling businesses looking to improve their digital products,and need specialised skills to do so.

CX and UX Alignment

Ideal for companies transitioning to customer-centric approaches and needing expert facilitation of CX and UX alignment.

Ongoing UX Support

Essential for companies needing ongoing or flexible UX needs to maintain and improve products.

Mobile-First UX Optimization

Ideal for companies focusing on mobile experiences and accessible design for low-bandwidth users.

Full-Stack UX Partnership

Ideal for businesses needing end-to-end UX support, from discovery and design to maintaining design systems and usability testing insights.

UX Research as a Service

Ideal for product development focused on evidence-based design decisions that validate value propositions, features, and shape information architecture.

Design Thinking and Innovation Facilitation

For innovative companies exploring new opportunities or tackling complex problems through workshops and sprints.

UX Coaching and Mentorship

For startups or companies building in-house teams, and who need programmes planned and mentorship for up-skilling junior to mid designers.

Strategic Design Support for Product Development

For Companies

For Agencies

Expertise for Companies

Delivering on UX and Product Design solutions that cater for startup agility and enterprise scalability.

Project specific

Working arrangements that are flexible, goal-driven design engagements tailored to specific project needs and timelines.

Ongoing sprints

Working arrangements that are ongoing and focused on 1-2 week sprints reoccurring every month to tackle backlog items.

MVP Design and Launch Support

Ideal for startups and companies launching new products, needing research and product design support to scale their teams.

UX Strategy for Growth

Ideal for scaling businesses looking to improve their digital products,and need specialised skills to do so.

CX and UX Alignment

Ideal for companies transitioning to customer-centric approaches and needing expert facilitation of CX and UX alignment.

Ongoing UX Support

Essential for companies needing ongoing or flexible UX needs to maintain and improve products.

Mobile-First UX Optimization

Ideal for companies focusing on mobile experiences and accessible design for low-bandwidth users.

Full-Stack UX Partnership

Ideal for businesses needing end-to-end UX support, from discovery and design to maintaining design systems and usability testing insights.

UX Research as a Service

Ideal for product development focused on evidence-based design decisions that validate value propositions, features, and shape information architecture.

Design Thinking and Innovation Facilitation

For innovative companies exploring new opportunities or tackling complex problems through workshops and sprints.

UX Coaching and Mentorship

For startups or companies building in-house teams, and who need programmes planned and mentorship for up-skilling junior to mid designers.

Strategic Design Support for Product Development

For companies

For agencies

Expertise for Companies

Delivering on UX and Product Design solutions that cater for startup agility and enterprise scalability.

Project specific

Working arrangements that are flexible, goal-driven design engagements tailored to specific project needs and timelines.

Ongoing sprints

Working arrangements that are ongoing and focused on 1-2 week sprints reoccurring every month to tackle backlog items.

MVP Design and Launch Support

Ideal for startups and companies launching new products, needing research and product design support to scale their teams.

UX Strategy for Growth

Ideal for scaling businesses looking to improve their digital products,and need specialised skills to do so.

CX and UX Alignment

Ideal for companies transitioning to customer-centric approaches and needing expert facilitation of CX and UX alignment.

Ongoing UX Support

Essential for companies needing ongoing or flexible UX needs to maintain and improve products.

Mobile-First UX Optimization

Ideal for companies focusing on mobile experiences and accessible design for low-bandwidth users.

Full-Stack UX Partnership

Ideal for businesses needing end-to-end UX support, from discovery and design to maintaining design systems and usability testing insights.

UX Research as a Service

Ideal for product development focused on evidence-based design decisions that validate value propositions, features, and shape information architecture.

Design Thinking and Innovation Facilitation

For innovative companies exploring new opportunities or tackling complex problems through workshops and sprints.

UX Coaching and Mentorship

For startups or companies building in-house teams, and who need programmes planned and mentorship for up-skilling junior to mid designers.

Success Stories

Expert UX Product Design for Financial Services, Renewable Energy Software, and B2B Platforms, delivering scalable, user-centered solutions

Woolworths Loyalty

2024

Woolworths Financial Rewards, rewards customers for good financial behavior, promoting positive financial habits within their ecosystem

Financial Services

Mobile app

Design Systems

Behavioural Economics

See project

EnergyPro

2023

Simplifying and automating complex renewable energy wheeling transactions

B2B platform

Renewable Energy

Startup

Product Design

Design Systems

See project

SBV Connect

2021

SBV leading the way in customer service for central and commercial banks in South Africa

B2B Platform

Business Process Modelling

Product Design

Design Systems

See project

Nedbank ReImagine

2020

Nedbank building a scalable, user-led banking solution for the future

UX Research

Design Systems

UX Design

MVP

See project

Nedbanks Increase in conversion

Number of MVP's launched since 2020

SBV yearly Revenue