Work with a
Who blends research, strategy, and design for impactful user experiences
Work with a
Who blends research, strategy, and design for impactful user experiences
Usability Tests
Product Design
Journey Mapping
User Interviews
Work with a
Who blends research, strategy, and design for impactful user experiences
Work with a
Who blends research, strategy, and design for impactful user experiences
Usability Tests
Product Design
Journey Mapping
User Interviews
Usability Tests
Product Design
Journey Mapping
User Interviews
BROADER CAPABILITIES THAT CAN SET YOU APART
BROADER CAPABILITIES THAT CAN SET YOU APART
Creating user-led digital experiences that scale and drive business success
Creating user-led digital experiences that scale and drive business success
Creating user-led digital experiences that scale and drive business success
Great design starts with real insights, not assumptions. Every product is market-validated, scalable, and truly user-friendly. This is the focus of a Senior UX Designer —shaping user insights into desirable products while aligning and facilitating business requirements
Great design starts with real insights, not assumptions. Every product is market-validated, scalable, and truly user-friendly. This is the focus of a Senior UX Designer —shaping user insights into desirable products while aligning and facilitating business requirements
Research Driven Product Design
Research Driven Product Design
Research Driven Product Design
Leveraging a strong research background beyond standard UX practices, conducting rigorous, data-driven user research to uncover deep insights that shape intuitive, user-centered digital experiences.
Rapid Prototyping & Validation
Rapid Prototyping & Validation
Rapid Prototyping & Validation
Validating concepts before building them, furthermore designing and testing more refined interactive prototypes to improve user flows, reduce friction, and refine designs.
Strategic UX Support
Strategic UX Support
Strategic UX Support
Helping startups, companies, and agencies scale products efficiently through structured UX sprints, product development consulting, and data-driven decision-making.
Conversion-First UX/UI Design
Conversion-First UX/UI Design
Conversion-First UX/UI Design
Every interaction is crafted to enhance user engagement and drive key business metrics, ensuring designs are both desirable, align with business goals and deliver measurable results.
Scalable Design Systems
Scalable Design Systems
Scalable Design Systems
Empowering businesses with UX and design system strategies that scale, optimise production, and drive competitive advantage.
Dedicated Client Focus
Dedicated Client Focus
Dedicated Client Focus
Fostering strong partnerships through proactive collaboration, ensuring UX solutions align with business goals, user needs, and technical constraints.
DESIGN SUPPORT SERVICES
Strategic design support for product development
Product development agencies innovate fast, while companies focus on scaling. Ideaflow provides senior design leadership and specialised expertise—whether for project-specific needs or ongoing support—to drive successful product outcomes
For Companies
For Agencies
Expertise for Companies
Delivering on UX and Product Design solutions that cater for startup agility and enterprise scalability.
Project specific arrangements
Flexible, goal-driven design engagements tailored to your project needs and timelines.
Ongoing sprints
Ongoing design engagements with 1-2 week sprints, recurring monthly to tackle backlog items effectively.
MVP Design and Launch Support
Ideal for startups and companies launching new products, needing research and product design support to scale their teams.
Specialised UX/UI Skills
Ideal for scaling businesses looking to improve their digital products and need specialised skills to do so.
CX and UX Alignment
Ideal for companies transitioning to customer-centric approaches and needing expert facilitation of CX and UX alignment.
Ongoing UX Support
Ideal for businesses needing end-to-end UX/UI support, from discovery and design to maintaining design systems and usability testing insights.
Mobile-First Optimisation
Ideal for companies focusing on mobile experiences and accessible design for low-bandwidth users.
UX Research & Audits
Ideal for companies looking to uncover key insights and apply best practices through UX Audits to improve products.
Design Thinking and Innovation Facilitation
For innovative companies exploring new opportunities or tackling complex problems through workshops and sprints.
UX Coaching and Mentorship
For startups or companies building in-house teams, and who need programmes planned and mentorship for up-skilling junior to mid designers.
DESIGN SUPPORT SERVICES
Strategic design support for product development
Product development agencies innovate fast, while companies focus on scaling. Ideaflow provides senior design leadership and specialised expertise—whether for project-specific needs or ongoing support—to drive successful product outcomes
For Companies
For Agencies
Expertise for Companies
Delivering on UX and Product Design solutions that cater for startup agility and enterprise scalability.
Project specific arrangements
Flexible, goal-driven design engagements tailored to your project needs and timelines.
Ongoing sprints
Ongoing design engagements with 1-2 week sprints, recurring monthly to tackle backlog items effectively.
MVP Design and Launch Support
Ideal for startups and companies launching new products, needing research and product design support to scale their teams.
Specialised UX/UI Skills
Ideal for scaling businesses looking to improve their digital products and need specialised skills to do so.
CX and UX Alignment
Ideal for companies transitioning to customer-centric approaches and needing expert facilitation of CX and UX alignment.
Ongoing UX Support
Ideal for businesses needing end-to-end UX/UI support, from discovery and design to maintaining design systems and usability testing insights.
Mobile-First Optimisation
Ideal for companies focusing on mobile experiences and accessible design for low-bandwidth users.
UX Research & Audits
Ideal for companies looking to uncover key insights and apply best practices through UX Audits to improve products.
Design Thinking and Innovation Facilitation
For innovative companies exploring new opportunities or tackling complex problems through workshops and sprints.
UX Coaching and Mentorship
For startups or companies building in-house teams, and who need programmes planned and mentorship for up-skilling junior to mid designers.
DESIGN SUPPORT SERVICES
Strategic design support for product development
Product development agencies innovate fast, while companies focus on scaling. Ideaflow provides senior design leadership and specialised expertise—whether for project-specific needs or ongoing support—to drive successful product outcomes
For companies
For agencies
Expertise for Companies
Delivering on UX and Product Design solutions that cater for startup agility and enterprise scalability.
Project specific arrangements
Flexible, goal-driven design engagements tailored to your project needs and timelines.
Ongoing sprints
Ongoing design engagements with 1-2 week sprints, recurring monthly to tackle backlog items effectively.
MVP Design and Launch Support
Ideal for startups and companies launching new products, needing research and product design support to scale their teams.
Specialised UX/UI Skills
Ideal for scaling businesses looking to improve their digital products and need specialised skills to do so.
CX and UX Alignment
Ideal for companies transitioning to customer-centric approaches and needing expert facilitation of CX and UX alignment.
Ongoing UX Support
Ideal for businesses needing end-to-end UX/UI support, from discovery and design to maintaining design systems and usability testing insights.
Mobile-First Optimisation
Ideal for companies focusing on mobile experiences and accessible design for low-bandwidth users.
UX Research & Audits
Ideal for companies looking to uncover key insights and apply best practices through UX Audits to improve products.
Design Thinking and Innovation Facilitation
For innovative companies exploring new opportunities or tackling complex problems through workshops and sprints.
UX Coaching and Mentorship
For startups or companies building in-house teams, and who need programmes planned and mentorship for up-skilling junior to mid designers.
IMPACT & ACHEIVEMENTS
IMPACT & ACHEIVEMENTS
Success stories
Success stories
Success stories
Expert UX Product Design for Financial Services, Renewable Energy Software, and B2B Platforms, delivering scalable, user-centered solutions
Expert UX Product Design for Financial Services, Renewable Energy Software, and B2B Platforms, delivering scalable, user-centered solutions
Woolworths Loyalty
Woolworths Loyalty
Woolworths Loyalty
2024
2024
2024
Woolworths Financial Rewards, rewards customers for good financial behavior, promoting positive financial habits within their ecosystem
Woolworths Financial Rewards, rewards customers for good financial behavior, promoting positive financial habits within their ecosystem
Woolworths Financial Rewards, rewards customers for good financial behavior, promoting positive financial habits within their ecosystem
Financial Services
Mobile app
Design Systems
Behavioural Economics
EnergyPro
EnergyPro
EnergyPro
2023
2023
2023
Simplifying and automating complex renewable energy wheeling transactions
B2B platform
Renewable Energy
Startup
Product Design
Design Systems
SBV Connect
SBV Connect
SBV Connect
2021
2021
2021
SBV leading the way in customer service for central and commercial banks in South Africa
SBV leading the way in customer service for central and commercial banks in South Africa
SBV leading the way in customer service for central and commercial banks in South Africa
B2B Platform
Business Process Modelling
Product Design
Design Systems
Nedbank ReImagine
Nedbank ReImagine
Nedbank ReImagine
2020
2020
2020
Nedbank building a scalable, user-led banking solution for the future
Nedbank building a scalable, user-led banking solution for the future
Nedbank building a scalable, user-led banking solution for the future
UX Research
Design Systems
UX Design
MVP
Nedbanks Increase in conversion
Nedbanks Increase in conversion
Nedbanks Increase in conversion
MVP's launched since 2020
MVP's launched since 2020
MVP's launched since 2020
SBV yearly Revenue
SBV yearly Revenue
SBV yearly Revenue
